About The Job:
Reporting to our Senior Management Team & CEO, our new Director of Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising initiatives. This role requires enhancing brand / product awareness, driving traffic to the company’s website (including stand-alone, DTC brand websites), daily management of social media channels and generating eCommerce and B2B sales.
Primary Responsibilities:
- Set digital marketing strategies using all necessary methods and instruments (e.g. brand websites, Amazon tools, PPC, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc…)
- Create a unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
- Will drive creative strategy and lead the team in developing edgy and creative content that embodies our brands voice, storylines, value and overall aesthetic
- Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms)
- Propose real-time content based on social media trends and relevant trending conversations
- Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors’ social and digital landscape, and embracing the latest features across various digital platforms
- Optimize the user experience on the company’s websites and assisting with the landing page creation
- Researching and tracking consumer purchase behavior
- Build a function and a team
Minimum Qualifications:
- BA in digital marketing, marketing, advertising or related discipline
- At least 5+ years of recent and expert knowledge of, and experience in, digital marketing, social media, digital content creation and brand marketing within the hard-goods consumer products industry (consumer electronics preferred)
- Demonstrated experience and success in Consumer Products and “Hard Goods” an absolute requirement
- Experience in brand marketing analytics, and in u sing web analytic tools
- Experience working in a fast-paced, collaborative team environment
- Possesses strong project management skills, managing multiple projects at once while meeting deadlines
- Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
- Must have a high degree of motivation and work well both as an individual and within team environment
- Familiarity with reading and interpreting social listening and digital analytics